Design for the Social Crowd

Social media’s far beyond a consideration for most people. The public’s well aware of the power of sites like Facebook and Twitter, as is your average website designer or SEO consultant. One of the interesting things about social design and social friendly functions, however, is that many are actually very easy to implement. After all, one of the cruxes of anything that’s popular on social media is that it’s quick and easy to digest, and then share with others.

Design for the Social Crowd

Some concepts are a little more involved than others, but here are some easy ways to get your site into a more social-friendly lane of traffic:

  • Social buttons are fast, quick, and they don’t have to get in the way of your actual content. If you’re running a news site, for example, then you absolutely need social buttons on your articles so that they can be quickly shared with friends and family across some of the most popular networks online. You can also utilize those buttons to link directly to the profiles of content creators and guest commentators as well.

For online stores, social buttons also give your users the ability to do the marketing for you; sites like Amazon actually have a post-purchase screen that gives users the ability to share a product they just bought on Facebook, including the price that they paid. One overjoyed purchaser could equal hundreds, or thousands, of eyes on your product or service.

  • Copy and images are going to be the real bread and butter of creating more social content. It should all be true to what the content actually is about; images that you use should avoid the typical stock photography resource for that exact reason. Headlines should be concise, and sub headers also need to have the general summary of the article, which you can do without spoiling every exact detail of its contents.
Design for the Social Crowd

If you look at your Facebook feed, or anyone else’s, it’s actually quite easy to see how your content can and should look if you want to gather attention. Most shared links now have the header image by default, along with a bolded headline, and maybe a brief summary of what the article’s about. This compact articulation works wonders in catching the attention of anyone scrolling through their feed.

  • Provide value, regardless of what your site is about. Whether its humor, or its savings, or it’s an intriguing piece of news, you need to provide some form of value if you want anyone to share the content, much less read it. It should go without saying, but there are social media consultants who focus more on the sound, and less on the substance. That’s a mistake if you want to see some long term net gains in your traffic or repeat customer base.
Design for the Social Crowd

Finally, it pays to keep an eye on emerging social media networks when they start to gain momentum. Years ago, Instagram was relatively unknown. Now, the image sharing site has become incredibly popular. By getting in on these trends earlier, you can beat out your competition.